Clik here to view.
What’s Your Brand Promise?
New to the blog? Subscribe to Fix, Build and Drive™ by Email today. That way you won’t miss anything important. If you are a small business, nonprofit or a person trying to communicate something...
View ArticleBrand Promise: Do I Really Need One?
Earlier this month, I wrote a post called “what’s your brand promise?”. And I’ve had some great conversations with people on the subject over the last week. Not everybody likes this idea. So I feel...
View ArticleHow To Create A Brand Promise
New to the blog? Subscribe to Fix, Build and Drive™ by Email today. That way you won’t miss anything important. Today’s post is part of a series. One that I am writing over a number of weeks about...
View Article10 More Brand Promise Examples
New to the blog? Subscribe to Fix, Build and Drive™ by Email today. That way you won’t miss anything important. I was watching a Sunday football game and kept seeing more brand promise examples....
View ArticleClik here to view.
How Your Brand Makes Me Feel
Some brands make us feel smart, welcome, healthy or positive. And some do just the opposite. Why is that and how can we change these perceptions? And whether you are managing your own personal...
View ArticleClik here to view.
5 Powerful Steps To Bring Your Personal Brand To Life
There are a number of times in life where your business focus needs to turn inward. When you realize: “I need to market myself“. Perhaps for the first time. Not an easy thing to do! Maybe you are...
View Article5 Questions To Ask About Your Brand Personality
Whether you are trying to manage your personal brand or a branding position for your company, you’ll need a tight grip on its personality. The right character traits attract the right people to it....
View ArticleClik here to view.
When Your Marketing Plan Stops Working
Here’s the truth: companies and people get lazy. So do marketers (yes, it’s true). So what do you do when the marketing plan no longer inspires internally or externally. Here are 5 steps to take...
View ArticleClik here to view.
What A New Brand Strategy Did For @DawnRasmussen
Ever wonder what your business could do with a well-defined brand promise and brand strategy? Dawn Rasmussen can tell you her story. It’s a good one. Here’s one example of what a new brand strategy...
View ArticleClik here to view.
Brand Recognition: Are You A Brand Logo Expert?
My young kids, believe it or not, introduced me to a pretty cool little iPhone application that a marketer can really love. If you love brands and brand logos (and have a smart phone) you can test your...
View ArticleStrong Brands: Why They Matter To Your Company
Do brands matter to you? Of course they do! But the right brands really matter. And if the brand has a consistent and relevant brand promise, there can be a great long-term relationship (and positive...
View ArticleClik here to view.
A Business And Brand Turnaround (Success Story)
If your brand or business is stuck in one spot. Or moving in reverse. You need to read this post for an example of a great brand and business turnaround. This doesn’t happen as dramatically with every...
View ArticleClik here to view.
Branding Success Story: Goates Consulting Group
Success stories are fun to read for a reason. They help us feel closer to what a success might look if it were told about our brand or business in the future. And they provide a possible path (or at...
View ArticleBest of 2012: Marketing, Branding And Business Strategy
Even a younger blog can have a “best of” for the year. And while this is only post #47, there were plenty choose from this year. I had a blast writing them and enjoyed your reactions here, on Facebook...
View ArticleHow To Wake People Up With Your Marketing Communications
What is your strategy for marketing communications? Specifically how do you sound to your audience and how does it fit with your brand personality? Read below for a fun example of how one company does...
View Article
